Case Study: TalaTek

Overview:

Since 2018 we’ve partnered with TalaTek a cybersecurity firm. In our partnership we worked to elevate TalaTek as a leading cybersecurity firm.

Through our work with TalaTek we were able to drive placements in publications such as  Forbes, Washington Life, DC Into, ISACA and more.

  • In addition to our continued media relations efforts we also strategically aligned TalaTek with Girls in Tech nonprofit, and developed the local DC chapter.

  • With the strategic alignment we were able to showcase TalaTek Baan Alsinawi as a leading woman leader in Cybersecurity.

  • TalaTek has since been acquired by CISO Global.

Our partnership story

2018

Tapping into existing passions: ransomware + cyber warfare

Starting in 2018 we started building the PR program for Talatek and uncovered a passion for ransomware + cyber warfare. We leveraged the CEO’s interest and started getting her in the conversation.

2019

Positioning TalaTek as a thought leader in Cybersecurity

Overtime we built relationships with local publications and created opportunity to share TalaTek’s expertise through Q&As, contributed articles, opinion pieces and more. Below is an example of how we placed TalaTek leadership in niche trade publications like C4isrnet.

2020

Communicating Change: TalaTek Acquired by CISO Global

In July 2020, TalaTek was acquired by CISO Global. Talatek continued to operate independently while connecting into the CISO Global network. The company continued to offer risk management services focused in government.

2020

Aligning TalaTek’s founder to Educational Tech Organization

As we continued to build presence, we identified an opportunity to align TalaTek’s founder to educational organization Girls in Tech. With our help, she took over the DC chapter and brought it back to life with events and ways to get involved.

2021

CMMC

Long a leader in risk management services, TalaTek provides audit and assessment services. TalaTek created an educational campaign to help inform those most impacted by impending CMMC requirements through a series of blogs, Q&A’s, fact sheets and proactive media outreach.

2022

AWS Partnership

TalaTek formed a strong partnership with AWS to help drive sales while promoting its risk management platform, TiGRIS. IdealPR+ helped position TalaTek for growth including working to develop the supporting communications vehicles such as the product video, product fact sheets and web content and sales enablement content.

Media Highlights

Prior to TalaTek’s acquisition, we worked with ISACA on a series of contributed articles for Baan as a cybersecurity thought leader. In addition, we also worked with DC Inno on a Q&A article that highlighted TalaTek CEO Baan Alsinawi.

Award Highlights

Part of the IdealPR+ program for TalaTek included an awards program where we hand-selected awards for consideration and handled the submission from start to finish.